My approach is collaborative and permission based. The quality of the interaction I have with my subjects, as well as clients, helps produce a unique visual style. I pride myself on gaining the trust and confidence of my subjects before I get my camera out of the bag. This way of working promotes a distinctive engagement with the viewer.

I am happy working to a brief but I also originate ideas and approaches. My knowledge of audience expectations from my years of experience as a photographer, as well as my formal qualifications in marketing helps clients develop the right kind of brief which is essential in getting the right kind of image.

I have developed some key working relationships with a range of clients over the years. In particular, I continue to work collaboratively with Brian Homer of Homer Creative, as I have done for nearly three decades, and with John Harris of Report Digital. A recent and exciting development for me in this digital era is producing very large prints, 1.8 m along the longest edge.